Mandating Self-Imposed Curfew - An Analysis of PM Modi's Janta Curfew Speech
نویسندگان
چکیده
This study explores the persuasive strategies used by Indian Prime Minister (PM) Narendra Modi to appeal citizens of India, observe ‘Janta Curfew’ or People’s Curfew, as a preventive measure contain spread Covid-19 infections in India. The maps speech established and theories persuasion such Aristotle’s Rhetorical Triangle, Elaboration Likelihood Model, Monroe's Motivated Sequence, Cognitive Dissonance Theory; ascertains indispensability aforementioned theoretical frameworks. also identifies Modi’s unique wheedling, building-up (before delivering), complimenting before criticizing, Eutrepismus, subtly titling task; analyzes their effectiveness persuading India comply with Janta Curfew.
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ژورنال
عنوان ژورنال: Studies in Media and Communication
سال: 2022
ISSN: ['2325-8071', '2325-808X']
DOI: https://doi.org/10.11114/smc.v10i2.5661